![]() Apple has gradually become a visional company that offers work to people outside of America. The workers were 13,920 in the United States, and 27,250 abroad 12,270 were in China and 4,750 were in the Philippines (Freeland, 2011). In 2006, Apple employed nearly twice as many people outside of America to produce iPod. For example, Apple mainly relied on foreign outsourcing in order to market the iPod (Lo, 2008). Although Apple has profited over $400,000 dollars for each employee in 2011, it has provided few opportunities to work in America (Bello, 2012). is a creative corporation, not a production company. If Apple cooperates with China Mobile, the revenue of Apple will grow much faster, and Apple will benefit more in the global market.Īpple Inc. They promise to make an agreement in order to collaborate with the iPhone5C although Apple has already worked with the second and the third biggest China mobile carrier- China Unicom and China Telecom for several years. For example, Apple and China Mobile (the world’s largest mobile carrier with 740 million subscribers) have been working on an iPhone distribution agreement for more than six years (DeWitt, 2013). Moreover, Apple is good at seizing opportunities in the global market. Except in retail stores, Apple’s revenue highly depended upon performance in overseas markets. We can see by referring to on the left graph that the percentage of recognized revenue contributed by each of Apple’s six regional revenue segments in the first six months of the current fiscal year are widespread (Leitao, 2013). Only 35% of Apple’s recognized revenue was sourced in America. In the first two quarters of the 2013 fiscal year, revenue of Apple has grown at14.73% to $98.115 billion dollars (Leitao, 2013). As a multi-national corporation, Apple Inc has realized the significance of globalization by spreading all over the world. technology market to the top (The New York Times, 2011). In the global market, Apple has succeeded exceptionally in terms of advanced strategies, which utilize most frequently on foreign outsourcing, importing and exporting (Lo, 2008).Īs of July 2013, Apple has developed 417 retail stores in 13 countries and an online store available in 38 countries with global sales of $16billion dollars in merchandise in 2011 (Wikipedia, 2013). Today,a new economy structure has emerged in part due to Stew Jobs (former CEO of Apple) who helped lead the U.S. In America’s earlier years, the car was a key to the U.S. 326).” Due to the development of globalization, Apple increased its profits. Furthermore, I will discuss the situation of Apple in China.Ĭroteau, Hoynes and Milan (2011) say globalization “involves a number of ongoing interrelated processes, including the internationalization of finance and trade (p. In this essay, I’d like to explore why and how Apple has become a successful media institution through analysis of the globalization and ideology of Apple. In recent years, Apple has been a hot topic of concentration for people all over the world. has developed over 850,000 kinds of unique App software (Apple Inc., 2013), two practical online shops (iTunes Music Store and Apple App Store) and simple operating systems (OS X and iOS) for customers. The products include the Mac line of computers, the Apple TV device, the iPhone smartphone, the iPod music player and the iPad tablet computer (Wikipedia, 2013). is popular for its unique innovation and mind-boggling development rate. ![]() The company was established on April 1st, 1976 by Steven Paul Jobs, Stephen Gary Wozniak and Ronald Gerald Wayne (Wikipedia, 2013). headquartered in Cupertino, California (Wikipedia, 2013). ![]() In 2007, the company changed the name from Apple Computer Inc to Apple Inc. is an American high-tech multinational corporation engaged in researching, designing and producing electronic technology products (Wikipedia, 2013). ![]()
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